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Looking to boost buyers' confidence in its pricier fashion listings, eBay on Monday officially launched its new eBay Authenticate program.
The consignment service, first , will help people sell their new or used wallets and handbags worth at least $500. People can send these items to specialists who will then authenticate, photograph, list, sell and ship the pieces. On eBay's site, these items will include an "Authenticity Verified" label and be backed by a 200 percent money-back guarantee for buyers.

The only 12 brands eligible for the program are Balenciaga, Burberry, Céline, Chanel, Christian Dior, Fendi, Goyard, Gucci, Hermès, Louis Vuitton, Prada, and Valentino. eBay said it plans to expand to more brands and categories next year.

The program offers another new tool in online sellers' continued fight against counterfeiters, with eBay, Amazon, Alibaba and others all using algorithms, human monitors and recent lawsuits to tamp down on the illegal practice.

Authenticate could also help eBay expand in the luxury market, after it's spent years trying to shed an old reputation as a flea market for lower-priced stuff. Luxury sales offer eBay higher commissions and potentially new customers, but there's a lot of competition in online fashion resale, including from , , and others.

eBay already offers lots of expensive stuff, hermes kelly bag size 28 inside pictures including an annual charity million-dollar auction for a lunch with Warren Buffett and its .